Biography

TBA

Duties – Director, Digital Media

• Responsible for the developing and implementing of digital media strategy
• Works closely with the Executive Board and District Directors
• Oversee the Pionairs.ca website (English and French versions), ensuring the content is up to date
• Oversee, manage and coordinate with the contracted technical support company for ongoing website management (software updates, data backup, cleaning up any bugs, website hosting and content updates, website analytics)
• Develop strategies to build website traffic and membership
• Assist local District Web coordinators with content, i.e. event notices, reminders and occasional obituary announcements
• Develop, implement and manage social media strategy for Air Canada Pionairs on all relevant social media platforms (Facebook, LinkedIn, Twitter, Instagram, other)
• Build annual social media calendar
• Build traffic on all social media channels
• Stay up to date with latest social media best practices and technologies
• Measure the success of our website and social media efforts and report monthly on performance to Executive Board
• Manage website and social media budgets
• Source and manage third party suppliers related to the pionairs.ca website and social media